Monday, 20th March 2023
<To guardian.ng
Search

Fashion collaborations: Revolution or commercial tool?

By France24
29 May 2021   |   6:41 am
In just a couple of decades, collaborations have opened up a world of possibilities for the world of fashion, with consumers now attuned to the letter X that indicates the marriage of two brands. High-profile collaborations include Prada x Raf Simons and Gucci x Balenciaga, but younger labels are also getting in on the action, as we've seen with La Draft Paris x Apnée. Commercial success is often a given, but the best fusions happen when the brands involved have a shared vision. We take a closer look.

Related

7 May 2022
The Lyon Fashion Film Festival is open to admissions from both art schools and brands. This year’s second edition of the event showcased a parade of fresh young talents who aren’t afraid to ruffle a few feathers. The winner of the designers' prize, Rémy Perrier, credits fashion with helping him to discover his true queer identity. Meanwhile, the collective 16:25 was awarded the Students' Prize for "Programmé.e", their mesmerising depiction of the drawn-out agony of the mourning process, juxtaposed with the frenetic pace of disposable fashion. FRANCE 24 takes a closer look.
14 May 2022
The 9th edition of FIMO, Togo's international fashion festival, didn’t open with a series of fashion shows, but instead with a science symposium organised by the University of Lomé. The theme of the discussion: how to pursue ethical fashion production while Africa continues to be the recipient of thousands of tonnes of the rest of the world’s unsold merchandise? And how to make the most of the rich pool of African design talent? We get some insightful answers from designers, fashion students and academics.
29 May 2022
This year's ready-to-wear winter collections are all about love and seduction: the delicate balance between what's shown and what isn't. Vaquera has found inspiration in the iconic black latex jumpsuit worn by Maggie Cheung in the 1996 film "Irma Vep" directed by Olivier Assayas. Victor Weinsanto, meanwhile, showcases an extravagant corset-and-cape look for "Emily in Paris" star Philippine Leroy-Beaulieu. Finally, the Love Brings Love exhibition offers a moving homage to late iconic designer Alber Elbaz.
6 Jun 2022
No art form is better suited to interrogating the representation of the body, and the value society attributes to our bodies, than dance. The dance collective (La)Horde has headed up Marseille's National Ballet since September 2019. For more than 10 years, Marine Brutti, Jonathan Debrouwer and Arthur Harel have been coming up with new and exciting ways to conceive of the medium of dance, both classical and contemporary. They are also shaking things up on the fashion front. We take a closer look.
14 Jun 2022
The Chinese fast fashion retail giant Shein is facing allegations of child labour on TikTok. Shein then debunked these claims with a TikTok video of its own. In this edition of Truth or Fake, we take a closer look and tell you what we know about the brand's working conditions.
2 Jul 2022
The fourth edition of Men's Arab Fashion Week kicks-off in Dubai, featuring collections by designers from the Arab world and beyond looking to grow men's fashion scene in the region.
11 Jul 2022
Adire is a resist-dyed cloth produced and worn by the Yoruba people of southwestern Nigeria in West Africa. The Yoruba label Adire, which means "tied and dyed," was first applied to indigo-dyed cloth decorated with resist patterns around the turn of the twentieth century. GuardianTV takes a look at the art and fashion of Adire.
17 Jul 2022
This year's ready-to-wear winter collections are all about love and seduction: the delicate balance between what's shown and what isn't. Vaquera has found inspiration in the iconic black latex jumpsuit worn by Maggie Cheung in the 1996 film "Irma Vep" directed by Olivier Assayas. Victor Weinsanto, meanwhile, showcases an extravagant corset-and-cape look for "Emily in Paris" star Philippine Leroy-Beaulieu. Finally, the Love Brings Love exhibition offers a moving homage to late iconic designer Alber Elbaz.
17 Jul 2022
Swarnalatha Reddi moved to Chennai, India’s automotive hub, to work in Mahindra’s R&D division. The young engineer is hoping to help Mahindra make the move to electromobility.
23 Jul 2022
Victoria Beckham and Zimmermann are joining the official calendar of Paris Fashion Week next season, along with nine other labels.
2 Oct
Started by former model Valérie Ka, the Africa Fashion Up contest highlights African talent and puts the continent’s social and economic priorities centre stage. This year’s winners hail from Ivory Coast, Morocco, South Africa, Kenya and Congo Brazzaville and will be mentored by Balenciaga and France's HEC Paris Business School. The Grand Prix was shared between South Africa's energetic Jacques Bam and laid-back Kenyan designer Muyishime Edi Patrick. We take a closer look.
30 Sep
"The most sustainable garment is one you keep for the rest of your life." Livia Firth, co-founder and creative director of Eco-Age, says the fashion industry has been turned upside down by the #fastfashion business, but that consumers and designers can reverse the trend. "The world has been addicted to consuming, like we've been addicted to sugar. We now have to wean ourselves [off that trend] and understand that it's not necessary to constantly change our wardrobe. In the long term you actually save a lot of money," she tells FRANCE 24.