Yeezy destocking helps lift Adidas sales outlook
04 August 2023 | 10:20 am
Adidas sales should fall only slightly in 2023, a better outcome than previously expected, the sportswear giant said on Thursday, confirming strong demand for its remaining Yeezy shoes would help narrow a projected full-year loss.
8 Apr 2019
5 Jul 2018
In a World Cup brimming with upsets, Nike looks on track to defeat archrival Adidas in the closely watched jersey sponsorship battle.
9 Nov 2018
Kasper Rorsted, chief executive officer at Adidas, discusses his guidance for full-year results, when we can see a return to growth in Western Europe, what will drive that return to growth, his strategy for Brexit, competition, how the trade tensions between the U.S. and China are impacting his business, his strategy for China and the company's e-commerce targets.
3 Jan 2019
Apple shares are falling in afterhours trade as the tech giant lowered its sales outlook citing poor iPhone demand from China and fewer users upgrading their phones as well.
24 Jan 2019
Kasper Rorsted, chief executive officer at Adidas AG, discusses global demand for sporting goods and apparel, the impact of digital on his industry and why the company would like to collaborate with French soccer player Kylian Mbappe.
14 Mar 2019
Kasper Rorsted, chief executive officer at Adidas, discusses the company’s warning of slower sales growth, his outlook for 2019, growth in Europe, the trends he’s seeing, his relationship with Kanye West, the Reebok line and how he’s preparing for Brexit.
8 Apr 2019
Tennis star Naomi Osaka signed an endorsement deal with Nike Inc., switching from the U.S. sports brand’s biggest rival, Adidas AG.
4 May 2019
Kasper Rorsted, chief executive officer of Adidas AG, Adidas reported earnings that beat estimates as sales boomed in China and online revenue gained.
19 Jun 2019
The German company will not be allowed to trademark three stripes next to each other, Europe's second-highest court has ruled. The court called it "an ordinary figurative mark."
11 Jul 2019
Kanye West's Yeezy brand is expected to top $1.5 billion in sales this year, and the star insisted he loves to create products and "problem-solve".
1 Apr 2020
Big retailers in Germany say they plan to stop paying rent for stores that were told to close in order to slow the pandemic. Adidas is leading the charge, along with shoe chain Deichmann and Swedish clothing giant H&M.
Covid-19: 145 vaccines now in development with 34 in human trials already, Adidas unveils Man U jersey ad featuring DJ Cuppy and more
8 Sep 2020
Here is why you should pick up a copy of The Guardian on Wednesday. Find these stories and much more when you grab a copy of The Guardian on the newsstands on Wednesday.
18 Feb 2021
The German sports giant is seeking to unload its US subsidiary as part of a new five-year turnaround plan. The company said that the two brands would be able to "better realize their growth potential" independently.
4 hours ago
The next Olympic host nation has been embroiled in a debate around head coverings, even though no high-level French athletes wear them. It has become an increasingly thorny subject in a number of sports.
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France's ambassador to Niger has left the country amid a deterioration of relations between the West African country's new military rulers and the former colonial power.
6 hours ago
Britain has given the go-ahead to the development of Rosebank in the North Sea. Located 130 kilometres northwest of the Shetland Islands, it's the largest untapped oil field in the UK and is estimated to contain up to 300 million barrels of crude. The government argues Rosebank will help bolster Britain's energy security, but environmental groups disagree. Plus, in a major blow to TikTok, Indonesia has banned trading of goods on social media platforms, saying it’s harming millions of physical retailers.
6 hours ago
The West African country's military government — which seized power from a different junta a year ago — said it has detained four people for attempting a coup.
7 hours ago
Hundreds of Russian soldiers have deserted, but many do not have passports and are trying to get to safety in the West for fear of extradition. DW spoke to three of them.