Adidas had owned Reebok for 15 years but was unable to revive the ailing brand. The German sporting goods behemoth saw its stock surge with the announcement of the sale.
The German sports giant is seeking to unload its US subsidiary as part of a new five-year turnaround plan. The company said that the two brands would be able to "better realize their growth potential" independently.
Covid-19: 145 vaccines now in development with 34 in human trials already, Adidas unveils Man U jersey ad featuring DJ Cuppy and more
8 Sep 2020
Here is why you should pick up a copy of The Guardian on Wednesday. Find these stories and much more when you grab a copy of The Guardian on the newsstands on Wednesday.
1 Apr 2020
Big retailers in Germany say they plan to stop paying rent for stores that were told to close in order to slow the pandemic. Adidas is leading the charge, along with shoe chain Deichmann and Swedish clothing giant H&M.
19 Jun 2019
The German company will not be allowed to trademark three stripes next to each other, Europe's second-highest court has ruled. The court called it "an ordinary figurative mark."
4 May 2019
Kasper Rorsted, chief executive officer of Adidas AG, Adidas reported earnings that beat estimates as sales boomed in China and online revenue gained.
14 Mar 2019
Kasper Rorsted, chief executive officer at Adidas, discusses the company’s warning of slower sales growth, his outlook for 2019, growth in Europe, the trends he’s seeing, his relationship with Kanye West, the Reebok line and how he’s preparing for Brexit.
24 Jan 2019
Kasper Rorsted, chief executive officer at Adidas AG, discusses global demand for sporting goods and apparel, the impact of digital on his industry and why the company would like to collaborate with French soccer player Kylian Mbappe.
9 Nov 2018
Kasper Rorsted, chief executive officer at Adidas, discusses his guidance for full-year results, when we can see a return to growth in Western Europe, what will drive that return to growth, his strategy for Brexit, competition, how the trade tensions between the U.S. and China are impacting his business, his strategy for China and the company's e-commerce targets.
5 Jul 2018
In a World Cup brimming with upsets, Nike looks on track to defeat archrival Adidas in the closely watched jersey sponsorship battle.
14 Mar 2018
Kasper Rorsted, chairman and chief executive officer at Adidas, discusses sales in China, his outlook for profitability, growth in the U.S., the impact of tariffs on his business and the outlook for the internet business.
25 Jan 2018
Adidas Chief Executive Officer Kasper Rorsted discusses Adidas sales, lessons he learned from Nike, Trump's visit to Davos and overall outlook for 2018.