As the Olympic torch reaches French soil this Wednesday, we look at the kinds of opportunities the relay will offer sponsors over the course of 68 different stages, potentially reaching 90 percent of the French population. Of course, the relay pales in comparison to the billions of people who will tune in to watch the actual Games.

With her second Olympic qualification secured, Khouloud Hlimi aims to make history as the first Tunisian woman to win an Olympic medal in boxing.

The Olympic flame arrives in France from Greece this Wednesday. Some 10,000 people will have the honour of carrying the torch for part of its relay around the country, from ordinary citizens to VIPs. One of these torch bearers is a Paris-based, Sri Lankan-born baker who only came to France for the first time in 2006.