French Olympic torch relay sets stage for Games sponsors
By France24
09 May 2024 |
9:37 am
As the Olympic torch reaches French soil this Wednesday, we look at the kinds of opportunities the relay will offer sponsors over the course of 68 different stages, potentially reaching 90 percent of the French population. Of course, the relay pales in comparison to the billions of people who will tune in to watch the actual Games.
Related
4 days ago
Related
15 May
As the 77th Cannes Film Festival gets underway, where Japanese anime studio – Studio Ghibli – is being awarded the honorary Palm d'Or, we take a look at Japanese pop culture that has become all the rage in France. Founded by Hayao Miyazaki in 1985, Studio Ghibli has produced films like 'the Boy and the Heron', 'Spirited Away' and 'Princess Mononoke'. But why has Japanese anime become so popular in France? Seeking to gain and maintain its influence, Japan has since WWII adopted a soft-power strategy which focuses on the export of its pop culture including manga, video games, cosplay and anime.
4 days ago
Diego Maradona's Golden Ball trophy won for being named the best player at the 1986 World Cup will be auctioned in France in June. This is the first Golden Ball to go for auction and while the value is still to be confirmed, the auction house expects it to fetch millions on June 6.
4 days ago
France has declared a state of emergency in its overseas territory of New Caledonia. Violence over a planned constitutional reform is threatening its already struggling economy. Plus, Boeing may face the criminal prosecution it had avoided back in 2021, with the US Justice Department accusing the planemaker of violating the terms of the deferred prosecution deal.
2 days ago
Sprint legend Usain Bolt helped unveil a new cricket venue at Eisenhower Park on Wednesday (May 15) ahead of the T20 World Cup, which kicks off next month.
2 days ago
Welcome to "Destination Paris", FRANCE 24's new weekly show ahead of the Paris 2024 Olympics. Every Thursday we will be getting you into the Olympics spirit with the latest news, reports and guests. The world will be watching this summer as 10,500 athletes compete in 32 sports in Paris and elsewhere in France.
1 day ago
Oleksandr Usyk scores a razor-thin split decision over Tyson Fury to become undisputed heavyweight boxing world champion in a thrilling contest at the Kingdom Arena in Riyadh in the early hours of Sunday morning.
Latest
3 hours ago
Poland's former prime minister says the EU's new migration pact is not legally enforceable and would be a disaster for the bloc.
3 hours ago
A slew of announcements from OpenAI and Google this week brought us to the brink of human-like AI assistants. Generative artificial intelligence is getting faster, and being applied to an increasing number of tasks.
Arts24 in Cannes: Francis Ford Coppola premieres 'Megalopolis', most ambitious project of his career
1 day ago
It's said to have been re-written up to 300 times in 40 years... Francis Ford Coppola's "Megalopolis" finally premiered in Cannes on Thursday, with star Adam Driver on the red carpet. The director won the festival's top prize – the Palme d’Or – in 1974 with "The Conversation" and then a second time in 1979 with the now legendary "Apocalypse Now".
1 day ago
A man convicted of trying to kidnap then-US House Speaker Nancy Pelosi and attacking her husband late in 2022 has been sentenced to 30 years in prison. Paul Pelosi was 82 at the time.
1 day ago
A helicopter carrying Iranian President Ebrahim Raisi and some other senior officials had a “hard landing” in northwestern East Azerbaijan province on Sunday, according to Iran’s state TV.
1 day ago
The Israeli army has released drone footage it claims shows armed terrorists operating at an UNRWA compound in Rafah… proof, it says, of the UN agency’s complicity with Hamas. UNRWA says it shows no such thing. We take a closer look on Truth or Fake.
×
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.
0 Comments
We will review and take appropriate action.