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Apple's Pricing Strategy Bodes Well for iPhone Sales, Shannon Cross Says

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Apple's Pricing Strategy Bodes Well for iPhone Sales, Shannon Cross Says

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Apple Inc

Science & Tech

Apple’s pricing strategy bodes well for iPhone sales, Shannon Cross says

By Bloomberg
13 Sep 2018 | 1:01 pm | 4m 5s

Shannon Cross, managing director at Cross Research, discusses investor reaction to Apple Inc.'s new product event, its pricing strategy and the potential for overseas iPhone sales with Bloomberg's Emily Chang on "Bloomberg Technology."

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