In 2020, the world had to produce, consume and communicate differently

The year 2020 will go down in history – although not necessarily for the best reasons! However, back in January, the pandemic wasn’t yet on everyone’s radar, and Paris Fashion Week went ahead as scheduled. People hugged, kissed, and didn’t think twice about hopping on a plane to attend the event. But when France went into lockdown in March, the world of fashion had to reinvent itself, finding new ways to create, consume and communicate.