Every year, as the festive season approaches, one thing becomes almost predictable across Nigerian markets — the prices of chicken, turkey, and guinea fowl begin to climb sharply. These birds, which are central to Christmas and New Year celebrations for many families, suddenly become luxury items, leaving buyers wondering why the cost keeps rising.
One major reason is high demand. During the festivities, virtually every household wants to buy at least one bird for celebration. This sudden surge in demand puts pressure on poultry sellers who naturally adjust prices upward to match market behaviour.
Another important factor is the increased cost of poultry feed. Over the years, the prices of maize, soya beans, and other essential feed ingredients have risen significantly. Poultry farmers spend more to raise their birds, and these costs are passed down to the final consumers.
There is also the issue of transportation costs. With fuel prices fluctuating and the cost of moving goods across the country increasing, transporting live birds to city markets becomes more expensive. This adds to the final selling price.
Additionally, many farmers reduce production earlier in the year due to harsh weather, disease outbreaks, or high operational costs. By the time December arrives, the supply is limited, and whatever is available sells at a premium.
Some sellers also admit that the festive season is their peak business period, the time they expect to make the most profit after months of slow sales — another reason prices tend to rise.
