There were no spectators, no influencers, no fashionistas, at Saint Laurent's presentation of its 2021 Women's Summer collection, only drone footage of models walking on the crest of a tall sand dune in the middle of a honey-coloured desert. Every year, France's top fashion houses compete to find the most spectacular locations in Paris to host their women's wear shows, but with catwalks closed because of the coronavirus pandemic, brands now try do outdo each other with spectacular locations for their online-only shows.