Every 10 minutes last year, a woman somewhere in the world was killed by a person close to her, while some 50,000 women and girls were killed by intimate partners or family members in 2024. These figures have been released by the UN as we mark the International Day for the Elimination of Violence against Women and Girls. But how do we get the message across that violence against women and girls is a men’s issue; particularly as the rise of AI has intensified digital abuse directed at women?