Laolu Senbanjo’s rise to fame was not fortuitous. From his house in Nigeria’s north-central state of Kwara, where he taught himself how to paint on marble floors, his art has appeared on bodies of celebrities like Beyoncé and Alicia Keys to products of global brands such as Nike and Bulgari.

Kanye West, Britney Spears, Rihanna and are scheduled to make appearances at the annual award show.