Segun Odejimi talks about the process behind writing an ad copy for Nigeria telecommunication giant, Airtel.
Here are a few reasons to pick up a copy of The Guardian on Wednesday. Find these stories and much more when you grab a copy of The Guardian on Wednesday.
20 Mar 2020
American video-sharing platform, YouTube has launch YouTube Music and YouTube Music Premium in Nigeria. The video platform announced that YouTube Music is free but supported by advertising. While YouTube Premium is a paid streaming subscription service that provides advertising-free streaming of all videos hosted by YouTube, exclusive original content produced in collaboration with the site's creators.
12 Jul 2018
The biggest challenge JC Decaux, a global advertising agency faces in Nigeria is competition. That’s according to Jean-Sebastien Decaux, CEO, Africa at JCDecaux.
27 Feb 2018
Wired Contributing Writer Antonio Garcia Martinez discusses the controversial world of Facebook advertising.
11 Dec 2017
According to a recent report from Mediareach OMD telecommunication providers, Nigeria spent 16.4 billion naira on advertising in 2016, the highest in the country.
13 Jul 2017
TV networks including ESPN are bracing for a drop in advertising revenue for football games in the coming season, which could drag down sales growth for sports broadcasts overall, advertising and television executives say.