Football sponsorship: Rwanda’s controversial strategy to boost tourism
05 February 2020 |
2:01 pm
In an effort to boost its international image and attract more foreign visitors, the Rwandan government is investing heavily in football sponsorship. The "Visit Rwanda" slogan first became visible on Arsenal football jerseys thanks to a €34 million deal signed in May 2018. A similar contract was recently signed with French club Paris Saint-Germain. The strategy is already reaping results, but some observers say Rwanda should also be investing in improving its human rights record. FRANCE 24's Simon Wohlfahrt reports.
Related
Related
30 Mar
For many children in Ghana, cerebral palsy can mean a lifetime of exclusion, particularly from the world of sports. But one club in the country is trying to change all that.
27 Apr
Nigerian businessman Shola Akinlade has purchased a 55% stake in a Danish second division club. He has ambitious plans and hopes to use the club as a pipeline for players from Africa to enter European football.
29 Apr
Nigerian businessmen are showing a keen interest when it comes to investing in European football clubs. Could their control on the pipeline of local talent also help change the landscape of the Nigerian football world?
14 May
Recent deadly riots in Medellin during a local football game between Atletico Nacional and Independiente have been fueling debate about fan violence. Clubs have called for tougher penalties and cultural change.
30 Jun
After years of criticism from inside and outside the club, Bayern Munich have ended their controversial sponsorship deal with Qatar Airways.
2 Jul
As football clubs form their teams for next season, more and more of them are turning to a digital marketplace to see which players they could sign on. Charles Pellegrin talks to Frederik Broholt, commercial vice president of TransferRoom. Also, we take a look at the historic deal that reduces Ecuador’s debt burden and guarantees better protection of the Galapagos ecosystem.
11 Jul
Rui Pinto, the hacker behind the "Football Leaks" revelations, faces sentencing in Lisbon on Thursday as a trial lasting almost three years comes to an end. DW outlines what you need to know about the case.
17 Jul
Juventus has become the last Italian club to formally seek an exit from the still-born European Super League project. Twelve top clubs trying to set up their own competition prompted a fans' revolt across much of Europe.
18 Jul
In spite of all the negative talk and criticism of League football in Nigeria today, there is immense potential for the League to get better than it is now. And The Naija Super 8 is proof with Sporting Lagos being an accurate testament. This episode of The Nutmeg is all about Sporting Lagos and why they're currently blazing the trail.
21 Jul
As the 2023 Women's World Cup kicks off in New Zealand, we take a look back at the struggle between FIFA and national broadcasters over TV rights. With FIFA reportedly aiming for $300 million in global media rights, broadcasters were reluctant to meet its price demands, leading to fears of a media blackout.
8 Aug
Australia are riding a wave of popularity and hype at this Women's World Cup. Forever an underdog in the world game, the team's belief, ability and results are making a mockery of that tag.
Latest
1 hour ago
Britain has given the go-ahead to the development of Rosebank in the North Sea. Located 130 kilometres northwest of the Shetland Islands, it's the largest untapped oil field in the UK and is estimated to contain up to 300 million barrels of crude. The government argues Rosebank will help bolster Britain's energy security, but environmental groups disagree. Plus, in a major blow to TikTok, Indonesia has banned trading of goods on social media platforms, saying it’s harming millions of physical retailers.
1 hour ago
The West African country's military government — which seized power from a different junta a year ago — said it has detained four people for attempting a coup.
2 hours ago
Hundreds of Russian soldiers have deserted, but many do not have passports and are trying to get to safety in the West for fear of extradition. DW spoke to three of them.
2 hours ago
The maritime rescue group has won the Right Livelihood Award for its life-saving missions helping imperiled migrants on the Mediterranean Sea.
2 hours ago
A court in Ho Chi Minh City handed down a 3-year prison sentence to leading climate activist Hoang Thi Minh Hong on charges of dodging taxes during the time she ran a climate non-profit group called Change.
3 hours ago
The ballot hadn't been expected until spring next year. But Egypt's National Election Authority announced this week that the country would be holding its presidential vote in December, amid its worst-ever economic crisis. The vote is already fraught with accusations of repression. Human rights groups say at least 35 opposition supporters have been arrested in recent months. Our Cairo correspondent Eduard Cousin tells us more.