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Uncle Ben’s rice rebrands as Ben’s Original following racial stereotyping backlash

By France24
28 Sep 2020   |   7:00 am   |  
Uncle Ben's rice has rebranded as Ben's Original. The brand announced the name and logo change in an effort to eliminate racist imagery. Following the Black Lives Matter movement, other brands have made similar changes. Meanwhile in France, new restrictive measures to curb the spread of Covid-19 have been met with a backlash. Demonstrations will be held in Marseille on Friday as protesters say "no to a reconfinement of the economy".


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