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Fairtrade CEO: ‘All of us need a reality check’

By France24
24 October 2021   |   5:48 pm
The head of the Fairtrade Foundation says consumers, businesses and governments need a ‘reality check’ on the situation facing farmers in developing countries. CEO Michael Gidney speaks to FRANCE 24 ahead of the COP26 climate conference, where Fairtrade will be bringing a pledge for businesses. In this pledge, companies will promise to invest in more sustainable supply chains and provide guaranteed prices to farmers.

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