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News : Business

Adidas CEO on Guidance, European Growth, China, E-Commerce

By Bloomberg
09 Nov 2018   |   1:17 pm   |   5m 56s
Kasper Rorsted, chief executive officer at Adidas, discusses his guidance for full-year results, when we can see a return to growth in Western Europe, what will drive that return to growth, his strategy for Brexit, competition, how the trade tensions between the U.S. and China are impacting his business, his strategy for China and the company's e-commerce targets.


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