Adidas announces plan to sell Reebok subsidiary
18 February 2021 | 9:00 am
The German sports giant is seeking to unload its US subsidiary as part of a new five-year turnaround plan. The company said that the two brands would be able to "better realize their growth potential" independently.
25 Jan 2018
Adidas Chief Executive Officer Kasper Rorsted discusses Adidas sales, lessons he learned from Nike, Trump's visit to Davos and overall outlook for 2018.
14 Mar 2018
Kasper Rorsted, chairman and chief executive officer at Adidas, discusses sales in China, his outlook for profitability, growth in the U.S., the impact of tariffs on his business and the outlook for the internet business.
5 Jul 2018
In a World Cup brimming with upsets, Nike looks on track to defeat archrival Adidas in the closely watched jersey sponsorship battle.
9 Nov 2018
Kasper Rorsted, chief executive officer at Adidas, discusses his guidance for full-year results, when we can see a return to growth in Western Europe, what will drive that return to growth, his strategy for Brexit, competition, how the trade tensions between the U.S. and China are impacting his business, his strategy for China and the company's e-commerce targets.
24 Jan 2019
Kasper Rorsted, chief executive officer at Adidas AG, discusses global demand for sporting goods and apparel, the impact of digital on his industry and why the company would like to collaborate with French soccer player Kylian Mbappe.
14 Mar 2019
Kasper Rorsted, chief executive officer at Adidas, discusses the company’s warning of slower sales growth, his outlook for 2019, growth in Europe, the trends he’s seeing, his relationship with Kanye West, the Reebok line and how he’s preparing for Brexit.
8 Apr 2019
Tennis star Naomi Osaka signed an endorsement deal with Nike Inc., switching from the U.S. sports brand’s biggest rival, Adidas AG.
4 May 2019
Kasper Rorsted, chief executive officer of Adidas AG, Adidas reported earnings that beat estimates as sales boomed in China and online revenue gained.
19 Jun 2019
The German company will not be allowed to trademark three stripes next to each other, Europe's second-highest court has ruled. The court called it "an ordinary figurative mark."
25 Aug 2019
The 26-year-old rapper was named a partner and ambassador for the sporting giant back in November 2018. Now, the star is featured in the brand's 45-second video, discussing how she always stays true to herself. Cardi B, in Reebok campaign video Cardi B, in Reebok campaign video The collection is available in a huge range of sizes, from 2XS to 3XL, and caters to both men and women.
23 Oct 2019
A key air crew trade union called off a Sunday strike at Lufthansa after the airline offered them a pay rise. However, they still plan a walkout on flights run by Lufthansa's subsidiaries, including Eurowings.
1 Apr 2020
Big retailers in Germany say they plan to stop paying rent for stores that were told to close in order to slow the pandemic. Adidas is leading the charge, along with shoe chain Deichmann and Swedish clothing giant H&M.
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