Why hair extension is in big business in Africa – Zuri Luxury Hair founder

When Congolese born Gisèla Van Houcke sold almost $50,000 hair extensions in just a few months; what had started out as a hobby, then became a major business, landing this young mum of two on the 2018 Forbes Africa under 30 list. Now with stores in 2 countries, over 10 resellers across the region, and a holding company in China, Zuri Luxury Hair has grown to takeover East Africa. But how sustainable is the model? To answer this CNBC Africa was joined by Founder of Zuri Luxury Hair Gisèla Van Houcke.