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Waste couture: How the fashion industry can embrace sustainability

By France24
30 September 2022   |   12:53 pm
"The most sustainable garment is one you keep for the rest of your life." Livia Firth, co-founder and creative director of Eco-Age, says the fashion industry has been turned upside down by the #fastfashion business, but that consumers and designers can reverse the trend. "The world has been addicted to consuming, like we've been addicted to sugar. We now have to wean ourselves [off that trend] and understand that it's not necessary to constantly change our wardrobe. In the long term you actually save a lot of money," she tells FRANCE 24.

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