The age of fast fashion: How to kick the planet’s shopaholic habit?
24 December 2020 | 3:44 pm
If you're looking for that tacky Christmas jumper to provide a dose of light relief from 2020, you've come to the wrong place. Besides the pandemic, we still have a planet to save. The problem is cheap clothes with a short shelf life. It's called fast fashion. Since World War II, what we wear has grown cheaper and cheaper while coming from further and further away. We ask about the scale of the carbon footprint and social cost, and how TikTok and Instagram have further fed that buying frenzy. The world's favourite sport is not football. It is shopping.
In this article
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Fashion giants H&M and Zara are producing eco-collections that claim to reduce the negative aspects of fast fashion. Their brands, they say, are becoming more sustainable. But is it true? Or is it just greenwashing?
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