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Paris Fashion Week: Pandemic forces haute couture to go digital

By France24
13 Jul 2020   |   7:00 am   |  
In an online message to mark the start of Paris Fashion Week, British supermodel Naomi Campbell ushered in a new age of digital fashion, while also embracing the goals of the Black Lives Matter movement. In these extraordinary times due to Covid-19, runway fashion shows are banned, with designers instead releasing videos on social media to showcase their collections, directed by an array of impressive names. We take a look at how this form of French soft power is moving with the times.


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