Senegalese youth inspired to work the land thanks to reality TV show
19 March 2021 | 1:51 pm
In a few weeks, the second season of the immensely popular reality TV show “Ferme Factory” (Farm Factory) will air across Senegal. But in contrast to the glitter and glamour usually associated with such shows, Ferme Factory is far from that: For four months, 20 contestants compete to get their hands as dirty as possible, facing various farming challenges, including both sowing and plowing. The winner is awarded with his or her very own farm, along with three years of agricultural training.
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