‘Avengers: Endgame’ is a global phenomenon for Imax, CEO Gelfond says
By Bloomberg
01 May 2019 |
9:19 am
Rich Gelfond, Imax Corp. chief executive officer, discusses the record-breaking debut of "Avengers: Endgame" and Imax's China market with Bloomberg's Emily Chang on "Bloomberg Technology."
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Fans gather at the TCL Chinese Theater in Hollywood for a costume contest ahead of the opening weekend of 'Avengers: Endgame,' which has smashed world box office records even before hitting US movie theaters.
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Rich Gelfond, Imax Corp. chief executive officer, discusses the record-breaking debut of "Avengers: Endgame" and Imax's China market with Bloomberg's Emily Chang on "Bloomberg Technology."
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Avengers: Endgame, the series-ender from Disney and Marvel, set a new standard for Hollywood blockbusters last weekend with stunning hauls of $350 million in North America and $1.2 billion worldwide, industry watcher Exhibitor Relations estimated worldwide.
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