Why Spotify is betting big on Podcasts in battle against Apple

Mitchell Green, Lead Edge Capital partner, and Bloomberg's Mark Gurman discuss Spotify Technology SA's big bet on podcasts with Bloomberg's Emily Chang on "Bloomberg Technology."

Renee Wang, chief executive officer and founder of Castbox, a podcast platform, talks about her business strategy. She speaks on the sidelines of the RISE technology conference in Hong Kong on "Bloomberg Daybreak: Asia."

an explosion of Chinese podcasts are wrestling with social issues considered taboo under the country's strict media controls. More than 7,000 new podcasts came online last year with an audience tipped at nearly 10 million -- a small but fast-growing group in the world's largest market for web audio content. While podcasting has long been part of western media appetites, it has just started gaining ground in China's tightly managed media ecosystem, serving up counter-narratives and critical social analysis.

Spotify will roll out an advisory to COVID-related podcasts, directing listeners to scientific resources about the pandemic. The streaming giant has been under pressure to tackle falsehoods about COVID on the platform.