Beyonce and Adidas part ways
27 March 2023 | 9:21 am
According to TMZ and 'The Hollywood Reporter,' Beyoncé and Adidas are cutting ties. Their partnership began in 2019 when Beyoncé relaunched Ivy Park. At the time, Queen Bey called the arrangement "the partnership of a lifetime". "Adidas has had tremendous success in pushing creative boundaries.
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