Beyoncé Says Blue Ivy Is a 'Cultural Icon' in Trademark Battle The 'Lion King' star has been fighting wedding planner Wendy Morales over the trademark for "Blue Ivy." In new court documents obtained by The Blast, Beyoncé lists her daughter, Blue, as a "cultural icon." Beyoncé, via court documents Beyoncé, via court documents She claimed it is just a "small business, with just three regional offices and a handful of employees" and slammed their online presence.